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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, September 7, 2016

Good, And Plenty

Exactly three years ago I wrote a post about how I hate the "Exceptional" tag that the Ann Arbor Public Schools uses to promote their schools. You can read that post here.

I've thought some more about it. I still hate it. Because exceptional doesn't mean good, or excellent; exceptional means that we are better than everybody else.

That's not my goal. We don't need to think of ourselves as better than everybody else. I was thinking about it earlier this summer, and I believe there is a candy that represents my goal.


Here's what I want, for all schools.

Schools that are good, and that have plenty of opportunities for all kids.

That's my new slogan: Good, and Plenty


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Tuesday, January 12, 2016

Saturday, September 7, 2013

Ann Arbor's "Exceptional Schools" Campaign

This is the post where I come clean about something I've been repressing.

I cannot stand the Ann Arbor Public Schools "Exceptional" motto or advertising campaign.

Don't get me wrong, I think our schools vary from good to excellent. But exceptional? Come on.


I don't know who came up with the slogan (it has been around a long time), but I have never liked it. The new superintendent seems to be dragging the slogan into everything (it was in her 90-day plan, and in her opening day speech...) and I hope that stops!

Actually, I'd love a contest for a new slogan. Got any ideas?


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