Saturday, September 7, 2013

Ann Arbor's "Exceptional Schools" Campaign

This is the post where I come clean about something I've been repressing.

I cannot stand the Ann Arbor Public Schools "Exceptional" motto or advertising campaign.

Don't get me wrong, I think our schools vary from good to excellent. But exceptional? Come on.

I don't know who came up with the slogan (it has been around a long time), but I have never liked it. The new superintendent seems to be dragging the slogan into everything (it was in her 90-day plan, and in her opening day speech...) and I hope that stops!

Actually, I'd love a contest for a new slogan. Got any ideas?

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