I grew up in a New York suburb, just a train ride away from the United Nations, and every year, starting in kindergarten, we would "Trick or Treat for UNICEF."
UNICEF is the United Nations Children's Fund, and it upholds the Convention on the Rights of the Child.
When my kids started trick-or-treating, I discovered that nobody around here knew from UNICEF.
Until last year. For the first time, I saw the boxes. The message is getting out.
If a kid comes to your door this year, and says, sings, or shouts, "Trick or Treat for UNICEF,"--you know what to do.