Consider: Honey Creek--"The mission of Honey Creek Community School is to provide an education of the whole child emphasizing the integration of thought and experience by centering learning on themes and projects in a multi-age setting."
Consider: Central Academy--"Central Academy also has a strong ELL department that helps newcomers. The school offers Arabic as a foreign language, a full day kindergarten, advanced classes, and a required dress code."
On the other hand, when a public school district tries some of its own niche marketing: alternative education programs like Community High School, magnet programs, or gifted and talented programs there is often some push-back.
To me, that is a conundrum, because lots of families are looking for the "niche." People like me.